RFID nel Marketing e CRM

  • Yukio Ohsawa1, Takuma Hosoda1, Takeshi Ui2, Misato Ueda2, and Hirofumi Tanaka2 RFID Tags Without Customers ID in Book Library for Detecting Latent Interest of User Group. KES 2007/ WIRN 2007, Part II, LNAI 4693, pp. 959–969, 2007.
  • Esma Nur Cinicioglu, Prakash P. Shenoy, and Canan Kocabasoglu Use of Radio Frequency Identification for Targeted Advertising: A Collaborative Filtering Approach Using Bayesian Networks. K. Mellouli (Ed.): ECSQARU 2007, LNAI 4724, pp. 889–900, 2007.
  • Kyoung Jun Lee and Jong Chul Lee Design of Ubiquitous Referral Marketing: A Business Model and Method. K. Bauknecht et al. (Eds.): EC-Web 2006, LNCS 4082, pp. 102 – 111, 2006.
  • Toshiro Minami RFID Tag Based Library Marketing for Improving Patron Services. A. Hoffmann et al. (Eds.): PKAW 2006, LNAI 4303, pp. 51 – 63, 2006.
  • Jeffrey S. Larson *, Eric T. Bradlow, Peter S. Fader An exploratory look at supermarket shopping paths. Intern. J. of Research in Marketing 22 (2005) 395– 414
  • Michael T Capizzi; Rick Ferguson Loyalty trends for the twenty-first century. The Journal of Consumer Marketing; 2005; 22, 2/3; ABI/INFORM Global pg 72
  • Philipp Schloter1 and Hamid Aghajan2 Wireless RFID Networks for Real-Time Customer Relationship Management. T. Enokido et al. (Eds.): EUC Workshops 2005, LNCS 3823, pp. 1069 – 1077, 2005.
  • Naoto Fukuda1, Hiroyuki Hiraoka1, Tohru Ihara1 Supporting the Reuse of Parts Based on Operation Histories of Products and Preference of Consumers.